Privacy Policy

1) Scope

This Policy covers Personal Information we process as a business or service provider, including information collected online, by phone, by email, through forms, and in person (including at our partner facility Splash Premier Pet Resort). This Policy does not cover third-party sites or services we do not control.

2) Notice at Collection (California)

We collect the categories of Personal Information below for the purposes listed. We do not sell Personal Information. We do not share Personal Information for cross-context behavioral advertising unless explicitly stated and subject to opt-out.

Categories We Collect

• Identifiers & contact: name, phone, email, address.
• Commercial information: services requested, purchases, scheduling and enrollment data.
• Internet/activity data: device, IP address, pages viewed, analytics, cookies.
• Approximate geolocation: city/region derived from IP.
• Customer records: intake forms, consultation notes, training goals, progress notes.
• Payment information: last four digits or tokenized details processed by our payment provider; we do not store full card numbers.
• User content & media: messages you send; photos/videos you share or we capture during training with your consent.
• Pet data: dog’s name, age, breed/mix, sex, medical/vaccine status, behavior history, bite history, triggers, veterinarian contact for emergencies.
• Communications: SMS/email preferences, survey responses.
• Sensitive personal information: we do not seek SPI such as SSN, precise geolocation, or human health data. Pet medical notes collected for training are not SPI under CPRA.

Purposes

• Provide and manage services; schedule sessions; maintain training records.
• Communicate about bookings, reminders, updates, and support.
• Process payments, prevent fraud, and maintain security.
• Improve website, services, and curriculum; perform analytics.
• Comply with law; enforce terms; manage risk, insurance, and claims.
• Marketing with consent; opt-out available at any time.

Retention (High-Level)

• Client account and training records: up to 7 years after last activity.
• Board & Train records, waivers, incident logs: 3–7 years.
• Marketing lists: until you opt out or 24 months after last engagement.
• Payment records: 7 years or as required by tax and legal obligations.

We delete or de-identify data when no longer needed or required to retain.

3) Sources

• Directly from you (forms, calls, email, SMS, sessions).
• Automatically via our site (cookies, analytics).
• Third parties you authorize (payment processor, scheduling/CRM, veterinarian with your consent).

4) Use of Personal Information

• Service delivery: scheduling, intake, training plans, progress updates, certificates (AKC S.T.A.R. Puppy, CGC).
• Customer support: reminders, reschedules, follow-ups.
• Safety & risk: verifying vaccination status for group training, behavior risk management, emergency vet coordination you authorize.
• Operations: accounting, audits, insurance, legal compliance.
• Marketing: newsletters, promotions, testimonials with consent.
• Analytics & site performance: understand usage and improve content.

5) Disclosures

We disclose Personal Information to:

• Service providers: payment processors, email/SMS platforms, scheduling/CRM, analytics, cloud hosting. Bound by contract to use data only for our instructions.
• Partners where needed: Splash Premier Pet Resort (facility coordination); certifying bodies (e.g., AKC testing), limited to what is necessary.
• Legal/safety: authorities or others if required by law or to protect rights, safety, animals, or property.
• Business transfers: in a merger, acquisition, or asset sale, subject to this Policy.

We do not sell Personal Information. We do not knowingly share Personal Information for cross-context behavioral advertising. If this changes, we will provide a “Do Not Sell/Share” link.

6) Cookies & Analytics

We use functional and analytics cookies to operate the site and measure usage. You can control cookies in your browser settings. Analytics data may include IP address, device type, and activity logs.

7) Text/SMS & Email Communications

By providing your number or email, you consent to receive service messages (confirmations, reminders). Marketing messages are optional; opt out at any time by replying STOP (SMS) or clicking unsubscribe in emails. Message and data rates may apply.

8) Children

Services are intended for adults scheduling training for their household. We do not knowingly collect Personal Information from children under 13. If a child provided data, contact us to remove it.

9) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data. No system is 100% secure. Secure your devices and credentials.

10) Your Rights

California (CPRA)

• Right to know/access categories and specific pieces of Personal Information.
• Right to correct inaccurate Personal Information.
• Right to delete, subject to legal exceptions.
• Right to opt out of sale/share (if applicable).
• Right to non-discrimination for exercising rights.

EU/UK (GDPR) if applicable

• Rights of access, rectification, erasure, restriction, portability, and objection.
• Lawful bases: contract necessity, legitimate interests, consent, legal obligations.

Submit a request: email hello@beachsidedogtraining.com with your name, contact details, and request type. We may verify identity before acting.

11) International Transfers

If you are outside the United States, your data may be processed in the United States where laws may differ. We apply safeguards consistent with this Policy.

12) Changes

We may update this Policy. Changes are effective when posted with a new “Effective date.” Material changes will be highlighted.

13) Contact

Questions or requests: hello@beachsidedogtraining.com · ‪(714) 702-5024‬

Mail: Beachside Dog Training, 17052 Gothard St, Huntington Beach, CA 92647

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